DeAPlaneta Entertainment is pleased to announce that Alessandra Dematteis has joined as Head of Media Sales for the company’s Kids & Family division in Italy, where she will also oversee operations in Greece, Turkey and Asia.

Alessandra Dematteis has extensive experience in the production and distribution of children's and family content thanks to her work in Italian publishing and transmedia entertainment company Atlantyca. Atlantyca, which has offices in Italy and Beijing (China), is the producer of series as "Geronimo Stilton”, “Bat Pat” or “Berry Bees”, among many others.

Carlos Biern, Distribution and Content Director of DeAPlaneta Kids & Family, has commented about the appointment: "Alessandra is a young and also extremely talented leader in the children's and family entertainment. Her long expertise over animated and family content in Italy and overseas will be of invaluable help in consolidating DeAPlaneta Kids & Family's position".

About this appointment, Alessandra Dematteis has stated: "DeAPlaneta Entertainment is one of the most internationally renowned entertainment companies in Europe and Spanish speaking. I hope to bring my expertise to identify content opportunities while we further expand HIT brands such as Milo and upcoming Monster Shaker and Magic Lilly. I am overexcited to join a team that really enjoys what they do!”