ATRESMEDIA AND PLANETA JUNIOR LAUNCH KIDZ, THE ATRESPLAYER CHANNEL WITH THE BEST CONTENT FOR CHILDREN
Tue, 12/15/2020 - 08:41
October, 2020 - Spain’s leading Communications group: Atresmedia, and Planeta Junior, a leading European creator and distributor of entertaining content for children and young people, have joined forces to create KIDZ.
Children’s channel KIDZ has launched with over 1,100 hours’ content and is available free on ATRESplayer on all devices. An exclusive streaming channel is in the pipeline and will launch in the coming weeks.
The KIDZ editorial line promotes quality content that entertains and educates children and young people. Its wide range of series and feature films will expand steadily over the next few months. Content will be available on demand or streamed.
KIDZ comes with its own safe and visually distinct environment and identity. Its inclusion in ATRESplayer reinforces the range of content available with a dedicated channel for the youngest members of the family. KIDZ now joins the other two exclusive ATRESplayer channels (Flooxer and Novelas Nova), and the other Atresmedia TV channels (Antena 3, laSexta, Neox, Nova, Mega and Atreseries). KIDZ will have a strong position within the Group, as part of Neox mornings, on social networks like Twitter, and as part of the Atresmedia digital mix.
KIDZ equals diverse, family entertainment
KIDZ is designed for all targets, and launches with over 1,100 hours’ free content provided jointly by Atresmedia and Planeta Junior. In time, this content will expand to guarantee entertainment for every household.
The KIDZ catalogue features children’s series for 2 to 11 year-olds. It ranges from titles for the youngest members of the family like: Fireman Sam, Thomas and Friends or Baby Heidi, to series for older children, like: Gormiti, Pokémon and Mutant Busters.
All viewers will enjoy current series for children and young people, including: Monster High, Hot Wheels City, Barbie Dreamtopia, Egyxos, Enchantimals and recent release: Pucca. Programming will also feature a great collection of classic series like: Heidi, Marco, Betty Boop, Érase Una Vez, Maya the Bee, and Vicky The Viking.
All current and future KIDZ content is remarkable for its fame, and for shaping a generation of children and securing numerous fans. Many of these productions make ideal family viewing. They allow the youngest members of the family to enjoy the stories while the grown-ups relive their childhood favourites.
ATRESplayer is Spain’s leading TV platform. Constant growth has now been reinforced with new content and channels like KIDZ. According to the latest October 2020 Comscore data, ATRESplayer achieved over 3.2 million unique visitors, up 1% from the previous month and +24% from October 2019, beating its rival for yet another month running.