DEAPLANETA ENTERTAINMENT LAUNCHES “MILO’S WORLD” APP

DEAPLANETA ENTERTAINMENT LAUNCHES “MILO’S WORLD” APP

The MILO universe is expanding with the launch of MILO's World, a new app based on the preschool series that has been acclaimed for its inspiring way of exploring the world of vocations.

 

Developed by Overtek Studio, MILO's World is now available on Apple Store and Google Play. Drawing inspiration from the characters and universe of the first two seasons of the series, the app introduces children to a variety of professions through simple, entertaining mini-games featuring a range of mechanics and characters. As they progress, users will unlock Milo Town stickers to add to their album.

 

In addition, the MILO's World app features a 'Paint and Colour' section where fans can let their imaginations run wild by colouring in their favourite characters. The app also includes a 'Milo TV' section featuring clips from the series and videos introducing the main characters. There is also an 'activities' section where users can print out sheets and bring the MILO's World experience into the physical world.

 

With MILO's World, we want to introduce children to the world of professions in a fun and interactive way. We have created a safe, colourful environment full of adventures where children can explore different professions — some of which are rather unusual, such as detective or florist — and develop their creativity and imagination alongside Milo and the other inhabitants of Milo Town”, said Jimena Tormo, Head of Gaming and Interactive IPs at DeAPlaneta Entertainment.

 

MILO's World arrives following last summer's launch of the short-form series based on the MILO universe, adding a new interactive environment to the brand fully owned by DeAPlaneta Entertainment, which oversees its strategic development, license management, and global expansion.

 

MILO's World is a freemium app with a free beta version and a full paid version. The paid version will be available at the promotional launch price of €4.99 on 27 November. Starting on 28 November, it will be available for €2.99 for one week as part of the Black Friday promotion. Once this offer has ended, the full version will be available for €5.99.

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