LADYBUG AND CAT NOIR TO FEATURE IN BACK-TO-SCHOOL KIDS MEAL PROMOTION AT ITALY’S 400+ LA PIADINERIA RESTAURANT

LADYBUG AND CAT NOIR TO FEATURE IN BACK-TO-SCHOOL KIDS MEAL PROMOTION AT ITALY’S 400+ LA PIADINERIA RESTAURANT

In the words of Antonella Ceraso, International Consumer Product Director of DeAPlaneta Kids & Family, the agreement with La Piadineria represents “a great opportunity to expand the Miraculous™ phenomenon in Italy, and expand DeAPlaneta Entertainment's network of partners. We will actively participate in this collaboration, supporting the campaign through our broadcasting and marketing channels”.

 

Miraculous Day will be celebrated on 28 September, and La Piadineria is preparing a special activation in its restaurants, which will include multiple surprises and meet & greet opportunities with the brand's cosplayers. Events will take place across several locations: CC TO DREAM on 28 September (Miraculous Day) from 14:00 to 20:00, CC LE COLONNE on 5 October (New Opening) from 14:00 to 20:00, and Rodengo Franciacorta Outlet on 12 October from 14:00 to 20:00.

 

DeAPlaneta Entertainment manages in Spain, Italy and CEE the licenses for Miraculous Corp’s Miraculous™ brand, based on the animated adventure series “Miraculous™- Tales of Ladybug and Cat Noir.” Parisian teenager Marinette leads a busy double life: when she's not at school or with her friends, she transforms into the superheroine ‘Ladybug’. A youthful, strong and independent character that encapsulates the values of girl empowerment and inspires girls to dream big.  Available in over 150 countries, the brand has become a global pop cultural phenomenon with over 40 billion views on YouTube; over 250 million downloads of the official app; and over 725 million+ plays on Roblox. Over 740 million products have been sold and retail sales have surpassed US$1.5B worldwide. Miraculous™ is the winner of 40 awards including Best Animated Series in the Kids Programming category at the 2023 Kidscreen Awards.

LADYBUG AND CAT NOIR TO FEATURE IN BACK-TO-SCHOOL KIDS MEAL PROMOTION AT ITALY’S 400+ LA PIADINERIA RESTAURANTS
LADYBUG AND CAT NOIR TO FEATURE IN BACK-TO-SCHOOL KIDS MEAL PROMOTION AT ITALY’S 400+ LA PIADINERIA RESTAURANTS
LADYBUG AND CAT NOIR TO FEATURE IN BACK-TO-SCHOOL KIDS MEAL PROMOTION AT ITALY’S 400+ LA PIADINERIA RESTAURANTS

In the words of Antonella Ceraso, International Consumer Product Director of DeAPlaneta Kids & Family, the agreement with La Piadineria represents “a great opportunity to expand the Miraculous™ phenomenon in Italy, and expand DeAPlaneta Entertainment's network of partners. We will actively participate in this collaboration, supporting the campaign through our broadcasting and marketing channels”.

 

Miraculous Day will be celebrated on 28 September, and La Piadineria is preparing a special activation in its restaurants, which will include multiple surprises and meet & greet opportunities with the brand's cosplayers. Events will take place across several locations: CC TO DREAM on 28 September (Miraculous Day) from 14:00 to 20:00, CC LE COLONNE on 5 October (New Opening) from 14:00 to 20:00, and Rodengo Franciacorta Outlet on 12 October from 14:00 to 20:00.

 

DeAPlaneta Entertainment manages in Spain, Italy and CEE the licenses for Miraculous Corp’s Miraculous™ brand, based on the animated adventure series “Miraculous™- Tales of Ladybug and Cat Noir.” Parisian teenager Marinette leads a busy double life: when she's not at school or with her friends, she transforms into the superheroine ‘Ladybug’. A youthful, strong and independent character that encapsulates the values of girl empowerment and inspires girls to dream big.  Available in over 150 countries, the brand has become a global pop cultural phenomenon with over 40 billion views on YouTube; over 250 million downloads of the official app; and over 725 million+ plays on Roblox. Over 740 million products have been sold and retail sales have surpassed US$1.5B worldwide. Miraculous™ is the winner of 40 awards including Best Animated Series in the Kids Programming category at the 2023 Kidscreen Awards.

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