The agreement to represent Pocoyo in Italy has been finalized with Animaj, the next-generation media company that acquired the IP in July 2023. DeAPlaneta Entertainment will manage various aspects of the IP, including merchandising, publishing rights, live shows, and retail events. In Italy, Pocoyo is broadcast on RAI Yoyo and RAI Play. Additionally, the series is available on both the Italian public broadcaster’s YouTube channel and Animaj's Italian YouTube channel.

Gianluca Ferrara, Head of Italy & International Toys in DeAPlaneta Kids & Family, expressed his enthusiasm for this new deal: “Pocoyo transformed the way preschool entertainment is imagined and we’re thrilled to collaborate strategically with the brand to strengthen its relevance in today’s audiovisual landscape and ensure it continues to engage and inspire new generations of viewers”.

Antoine Erligmann, SVP Global Content Distribution and Consumer Products at Animaj added: “We are thrilled to expand our presence in Italy through our new partnership with DeAPlaneta Entertainment, building on our successful, long-standing collaboration with Rai on content distribution. At Animaj, we are embracing an innovative 'everywhere all at once' approach to content. This strategy includes two main strands: first, content tailored for traditional media platforms and streaming services, and second, original content made specifically for YouTube, which pioneers digital engagement. This dual approach allows us to connect with kids and families across multiple touchpoints, ensuring Pocoyo’s charm and appeal reaches every audience”.

Natalie Harvey, Head of Licensing, Retail and Experiences at Animaj commented: “With the launch of Season 5 this year and the introduction of Pocoyo’s little sister Bea, we have developed all new assets and packaging to reflect our updated strategy targeted at the 3-5 age group. I look forward to sharing these innovations with the Italian licensing community in Bologna, in partnership with the DeAPlaneta Entertainment team”.

Next week, DeAPlaneta Entertainment will present Pocoyo and its other featured brands at the Bologna Licensing Trade Fair / Kids, to be held at BolognaFiere from 31 March to 3 April.