DeAPlaneta Entertainment and WindTre, Italian company offering connections, energy and insurance products*, have signed an agreement for "Heidi" to star in the company's new TV spot.

The spot, available on YouTube, opens with the unforgettable song from the emblematic children's animated series, and with images showing some of its iconic characters and landscapes: Heidi, Peter, the cabin high in the mountains, Grandpa's herd of goats...The ad uses Heidi and the bucolic setting in which she lives to inform to the audience that, thanks to its powerful and reliable network, WindTre can offer effective solutions for even out-of-town homes to be properly connected. Thus, WindTre's WI-Fi and 5G can ensure that, as the voiceover in the ad says, the mountains smile at you "...and so does the connection".

Finally, the spot encourages families to visit one of the many WindTre stores, where they can get advice on the best offers and type of technology for their connection needs, whether in the city or in a cabin high in the Alps. The ad, which is being broadcast on Italian television in two different versions (15" and 30"), was created by the advertising agency VML, directed by Igor Borghi and produced by the production company Alto Verbano. The international marketing and advertising agency Dentsu is also planning an ambitious digital communication plan.

Heidi is an iconic and timeless IP - an evergreen - owned by Flemish animation company Studio 100. DeAPlaneta Entertainment manages Media and L&M's Rights of this IP in Italy, Iberia, Greece and Cyprus. Heidi is a classic 2D animated series based on the books by Swiss author Johanna Spyry which follows an orphan girl who lives in the Alps with her grandfather. She is happy playing with her dog, the goats and her friend Peter, but one day she has to leave her beloved mountains. Heidi moves to Frankfurt to be Clara's playmate, a girl who cannot walk. She will have to be very careful with Miss Rottenmeier, Clara's governess, who will make her life difficult with her strict rules.