Skibidi Toilet, one of the most popular brands among Generation Alpha, is joining the DeAPlaneta Entertainment catalog. The company has reached an agreement with Global Merchandising Services Limited to become the licensing agent for the disruptive IP owned by Invisible Narratives in Iberia, France, Poland, and CEE.

With over 46 million subscribers and more than 19 billion views, Skibidi Toilet has grown from a viral hit into a global entertainment phenomenon. The Skibidi universe continues to expand across multiple formats, including publishing with books and comics, and gaming through a prominent presence on platforms such as Roblox and Minecraft, along with integrations in Fortnite, Stumble Guys, PUBG, and more to come.

Diego Ibáñez Belaustegui, Chief Brand Officer at DeAPlaneta Entertainment, expressed his satisfaction with the agreement and the prospects of working with the brand: "We are delighted to begin a collaboration with Global Merchandising Services Limited, and to do so with Skibidi Toilet. This IP exemplifies the dynamics that have become the driving force behind the entertainment industry for Generations Alpha and Z, and we look forward to bringing it to a broad portfolio of products and licenses".

Antonella Ceraso, International Consumer Products Director at DeAPlaneta Kids & Family, added, "Today, Skibidi Toilet is a globally established brand. This journey, which seemed unimaginable at the outset, reinforces its unique appeal. At DeAPlaneta, thanks to our network of local offices and our expertise as licensing agents, we continue to explore new creative avenues to expand its reach and connect with increasingly diverse audiences".

“Skibidi Toilet started on the global stage, and part of our mission with the series has been to take it beyond the screen and into the everyday lives of fans,” said Adam Goodman, founder and CEO of Invisible Narratives.

“Skibidi Toilet is a truly global, multi-platform phenomenon with one of the most passionate and engaged fan communities we’ve ever encountered,” said Lisa Streff, SVP of Licensing & Brand Development, North America, at Global Merchandising Services.

About Skibidi Toilet

Created by YouTube sensation Boom!, Skibidi Toilet launched in February 2023 and has since become a global phenomenon. Set in an alternate reality, the animated series follows humanity’s struggle against the Skibidi Toilets, a powerful alien species of mechanized toilet hybrids. Their only hope lies with the Alliance, a coalition of humanoid warriors with cameras, speakers, and TV screens for heads.

Since launch, Skibidi Toilet has built a worldwide audience of more than 46 million subscribers and over 19 billion views on its main channel. Alongside the Skibidi Creator Alliance, a curated network of verified fan creators, the franchise collectively reaches more than 110 million subscribers and drives 1 billion average monthly views on YouTube.

Now one of the fastest growing entertainment properties in the world, Skibidi Toilet continues to expand through toys, gaming, publishing, and consumer products. This fall, the franchise will introduce a weekly content rollout featuring new episodes, bonus features, and extended storytelling supported by multi-platform distribution and the Skibidi Creator Alliance.