Following the excellent reception of its productions at MIPCOM, DeAPlaneta Entertainment will be attending another key event in the audiovisual sector: the American Film Market, which will take place in Los Angeles from 11 to 16 November. There, the company will present its latest developments to partners and clients, including the highly anticipated new feature film based on the adventures of Bernard, the clumsiest hero of all.

DeAPlaneta and Alpha Group, China's leading company in licensing, merchandising and the creation of children's and family content, confirmed an agreement this year to further develop and promote the Bernard brand globally. The IP is based on the famous animated series starring a clumsy and comical polar bear that does not feature any dialogue. DeAPlaneta Entertainment will manage the rights to Bernard-related content produced by BRB Internacional in Western countries, as well as new seasons and productions created around the Bernard brand.

Directed by Toni García (Dogtanian and the Three Muskehounds) and produced by DeAPlaneta Entertainment, the new feature film depicts the encounter between the beloved bear and an alien who grants him incredible superpowers. However, far from helping him to become the greatest protector of the planet, these abilities further complicate the protagonist's life, forcing him to lead a double existence as a food delivery driver and the clumsiest superhero in the universe. Alpha Group holds the film's rights in China, while Luminescence Films will collaborate exclusively with DeAPlaneta on international sales.

Carlos Biern, Content and Media Sales Director of DeAPlaneta Kids & Family, stated: “The premiere of the teaser and the first images of our new theatrical release in 2027 is the cherry on the top that culminates our 25th anniversary. It also marks the completion of the first step in our commitment to quality family entertainment, starring our best-known characters in a medium as familiar as cinema.”

“We are very excited to bring such an esteemed, popular and internationally recognisable brand to a global audience. Tens of Millions of kids around the world have grown up watching our unique bear and his adventures. We expect very strong response from the distributors, platforms and network,” said Juraj Barabas, Managing Director of Luminescence.