“MILO” LANDS IN CHINA VIA MANGO TV
Thu, 02/02/2023 - 10:00
DeAPlaneta Entertainment and Fourth Wall’s award-winning hit animated preschool coproduction MILO launched on Chinese screens on Monday, January 30 via Mango TV. This latest release consolidates the international strategy rolled out for the show, which is already broadcast on four continents, airing in Spain (Clan TV), UK (Milkshake/Channel 5), Portugal (RTP), Poland (MiniMini+ and Pulse TV), Italy (RAI YOYO, DeAJunior and TIM Vision), Australia (ABC Kids), Hungary (MTVA), Switzerland (RSI), Netherlands (Kidzone), former Yugoslavia (Talent Show), Middle East (JimJam and Majid), Russia (Ivi), Latin America (via Cartoonito and HBO Max), Finland (YLE), Sweden (SVT), and Czech Republic (Česká televise). MILO is also coming soon to New Zealand (TVNZ), Portugal (Canal Panda) and Israel (Noga).
MILO is continuing its global expansion with multiple licensing deals, covering several categories (fashion, publishing, educational games and toys, food, etc.) and territories (Spain, Portugal, Italy, France, UK, Ireland, Andorra, Norway, Sweden and Denmark, as well as Latin America and Spanish-speaking areas in the US). Furthermore, this year renowned brand Bandai will roll out the first ever MILO toy range, including soft toys, figurines and playsets, vehicles and electronic educational devices, among others.
Since its launch in the UK on Channel 5’s kids’ channel Milkshake!, MILO has enjoyed high ratings and reached more than 6 million views on the official YouTube channel in English. MILO has also launched YouTube channels in another five languages (Spanish, LATAM Spanish, Italian, Brazilian Portuguese and Polish), which have accumulated 9.5 million views and 4.1 million individual viewers. MILO’s community is growing constantly on social media: MILO has over 65K followers on Zigazoo, the biggest social network for kids, and recently created pages on Instagram and Facebook in English, Spanish and Italian, as well as a profile on LinkedIn.
MILO (whose first season consists of 52 x 11 minute episodes), is an animated series for preschool audiences with a bright, colourful look that brings a very contemporary graphic style to young children. Accompanied by his good friends Lofty and Lark, MILO uses role play to explore the wonderful world of vocations - from doctors and mechanics, to hairdressers, chefs and postal workers, introducing pre-schoolers to a variety of professions in a positive, fun way. The series’ underlying message is that all jobs are INCREDIBLE. The quality of the animation and relevance of its message helped MILO win the 2022 Best Children's series at the prestigious British Animation Awards, and Bronze at the New York Festivals TV & Film Awards.
MILO is a preschool television series produced by Fourth Wall and DeAPlaneta Entertainment, a leading European entertainment company. The production was supported by the British Government's Youth Content Fund, which is managed by the BFI and supports the creation of distinctive and quality content for young audiences. The fund aims to provide content that informs our understanding of the world, stimulate knowledge and learning, while representing diversity and alternative points of view. DeAPlaneta Entertainment owns and manages worldwide consumer products rights for the series.