DeAPlaneta Entertainment and Tiger Studio are joining forces to open a new chapter in Pucca’s international journey, coinciding with the 20th anniversary of its launch as a franchise. Both companies will work together on the global relaunch of the brand, with a new content and experiences strategy designed to engage its fan community and bring the world of Pucca and Garu to a new audience.

Originally created in South Korea, Pucca quickly became an international phenomenon thanks to its distinctive combination of visual humour, personality, design and universal storytelling: beneath its mischievous appearance, love and a strong sense of community are its core values. One of Asia’s most recognized IPs, the brand has achieved an international presence in more than 170 countries and has built a global community of millions of fans. Today, Pucca’s official channels have more than 2 million subscribers on YouTube and have amassed over 1.2 billion views on the platform. The brand also has 400,000 followers on TikTok and 120,000 on Instagram, with a presence in more than 120 countries.

This new chapter builds on the strength of a property that was born within the digital universe and has managed to remain relevant over two decades. From its first online content to its subsequent animated series, video games, collaborations and licensed products, Pucca has built a recognisable universe that transcends generations and formats.

As part of this new collaboration, DeAPlaneta Entertainment will hold the audiovisual and social media rights internationally, excluding Asia, as well as the Consumer Products rights in EMEA. The company will bring its expertise in the creation, management and expansion of global franchises, developing new opportunities for Pucca across content, digital platforms, consumer products and gaming.

Carlos Biern, Content & Media Sales Director at DeAPlaneta Kids & Family, highlights Pucca’s pioneering nature and the potential of this new chapter: “We are delighted to take the brand into the future on a global scale with a new creative team and the freshness that its global fandom is calling for. We are very excited to start creating new content and make new generations fall in love with Pucca and Garu.”

“Pucca was a true pioneer in bringing K-pop culture and its distinctive cute-but-edgy aesthetic to global audiences,” says Diego Ibáñez Belaustegui, Chief Brand Officer at DeAPlaneta Entertainment. “She emerged alongside the first generation of digital-native consumers, with a recognizable DNA that today remains as relevant and distinctive as ever.”

Jimmy Park & Sam Chun, co-founders of Tiger Studio, showed their satisfaction regarding the partnership: “Over the years, DeaPlaneta Entertainment has proved its ability to work with major Asian and Korean brands and promote them globally. Its strategy and holistic approach, along with its understanding of what Pucca means to the public, make it impossible for us to imagine a better partner for this new phase of the franchise”.

As the first step in this new chapter, DeAPlaneta Entertainment and Tiger Studio will soon unveil new content and initiatives for the Pucca community, designed to strengthen its digital presence and create new points of contact with its fans. These initial releases will be announced over the coming months and will make their international debut at MIPCOM, where both companies will share the franchise's latest developments with partners and industry professionals.