DeAPlaneta Entertainment is pleased to announce that Gianluca Ferrara has joined the company’s Kids & Family Division as Head of Italy and International Head of Toys.

Gianluca Ferrara has long experience in the Kids & Family market managing top global brands. He has occupied several positions with incremental responsibility in the Marketing & Sales department at Giochi Preziosi Group and his latest achievement has been the building from scratch as well as the scale-up of a successful start-up for Bandai Toys in Italy.

Gianluca Ferrara has commented about its new position: “I am deeply honored to join the exceptional team at DeAPlaneta Kids & Family as Head of Italy & International Head of Toys. DeAPlaneta Entertainment is a company with a remarkable history, a great brand portfolio and a clear vision of the future with many exciting new projects in progress. Together, we will continue to expand the business, building extraordinary experiences and inspiring our audiences and customers.” Ferrara’s position is a newly created one.

Antonella Ceraso, International Consumer Product Director at DeAPlaneta Entertainment, declared: “We are really happy to integrate into the DeAPlaneta Kids & Family team such an experienced professional as Gianluca. His successful trajectory in the Marketing and Sales departments of prestigious international brands in the children's and family market such as Giochi Preziosi or Bandai, make him a valuable addition for the expansion and internationalization of our company.”