This fall, global media and entertainment giant, DeAPlaneta Entertainment, begins a new partnership with Big Picture Licensing, a leading independent UK licensing company. The new agreement appoints Big Picture Licensing as agent for their hot new kids’ action-comedy, Hero Inside. Already an established favourite on Cartoon Network in the UK, the hit 3D CGI animation has an enviable slate of international broadcasters signed up across major global markets.

With its unique style of slapstick action comedy along with its epic cast of comic-book superheroes Hero Inside is an assured hit and is destined for licensing success. As the agent for UK & Eire, Big Picture Licensing will represent and manage all aspects of the Hero Inside licensing programme within the appointed territory and will also be supporting on international licensing business where required.

Antonella Ceraso, International Consumer Products Director of DeAPlaneta Entertainment, has commented on the brand new deal: “We can't imagine a more suitable partner than Big Picture Licensing to represent the Hero Inside brand in the UK. The holistic approach they bring to the projects they work on is incredibly stimulating, and we believe it is perfectly aligned with our plans for the series.” Sara Redolfi, Head of Licensing Agents at DeAPlaneta Entertainment, added: “We have followed Big Picture Licensing's work closely and were looking forward to collaborating with them. Hero Inside has offered us the ideal opportunity to establish a relationship that we are sure will be fruitful and long-lasting”.

Big Picture Licensing’s Jason Rice, VP of Global Licensing commented, “We are absolutely thrilled to be partnered with DeAPlaneta Entertainment on what is a wonderful action-comedy superhero adventure. We are looking forward immensely to working with the team in onboarding new partners and bringing an incredible range of Hero Inside consumer products to its army of fans!”.