• La nueva estructura ayudará a consolidar su liderazgo en el sector del entretenimiento
• DeAPlaneta Entertainment se articula en torno a tres áreas estratégicas: contenidos de ficción, contenidos para niños y familias, y productos interactivos

Planeta Junior y DeAPlaneta, ambas empresas del Grupo Planeta / De Agostini, se integran bajo la marca DeAPlaneta Entertainment. Esta integración de ambas compañías obedece a una reorganización estratégica que tiene como objetivo consolidar su liderazgo en el segmento del entretenimiento, articular de una forma más eficiente su modelo de negocio y disponer de más agilidad para dar respuesta a las nuevas necesidades de un mercado global y omnicanal. Su actividad se desarrollará en tres grandes áreas: los contenidos de ficción, los contenidos para niños y familias y los productos interactivos.  

Esta integración responde a los procesos de transformación del sector del entretenimiento donde las fronteras entre los públicos y géneros se han difuminado, donde se trabaja en mercados globales y en el que las compañías tienden a adoptar modelos de negocio que promueven la relación directa con su audiencia. 

“La industria de entretenimiento es un sector en crecimiento y en permanente cambio. DeAPlaneta Entertainment es una empresa preparada para competir en los mercados Internacionales con una concepción global”, afirma Ignacio Segura, Director General de DeAPlaneta Entertainment. “En la actualidad, es necesario tender a un nuevo modelo de negocio que pasa por la diversificación, por encontrar nuevas formas de satisfacer las necesidades de los usuarios,  ocupar posiciones sólidas en más puntos de la cadena de valor y tener un tamaño relevante. Con esta integración nos convertiremos en un player más competitivo”.  

DeAPlaneta Entertainment va a seguir apostando por la producción o distribución de contenidos de calidad con historias memorables pare emocionar a todo tipo de públicos más allá de las pantallas tradicionales. Actualmente, el usuario busca tener experiencias líquidas (audiovisuales, físicas y digitales) que combinen creatividad, tecnología e innovación. 

La nueva empresa aglutina una experiencia de más de 20 años produciendo y distribuyendo contenidos de alcance global. Desde películas y series de ficción y animación y producto licenciado hasta espectáculos en vivo, competiciones de videojuegos y, más recientemente, desarrollo de NFTs y presencia en el metaverso. 
DeAPlaneta Entertainment ha cosechado numerosos éxitos en los diferentes sectores del entretenimiento, destacando el estreno en cines españoles de los populares títulos El médico, la saga Saw y las oscarizadas El discurso del rey, 12 años de esclavitud, y El pianista, así como la creación de series para TV como Ana Tramel. El Juego.

Para el público infantil y familiar, DeAPlaneta Entertainment gestiona y produce series como Miraculous Ladybug, Milo, Gormiti, Heidi o La Abeja Maya generando diferentes contenidos audiovisuales y producto licenciado para audiencias de todo el mundo. 

En el terreno interactivo, la compañía sigue expandiéndose y explorando nuevos terrenos, y ha organizado eventos tan destacados como la eCopa RFEF, el torneo nacional de referencia de FIFA 21, con el apoyo de la Real Federación Española de Fútbol.  
 

• The new structure will help to consolidate their leadership in the entertainment sector 
• DeAPlaneta Entertainment is structured around three strategic areas: fiction content, content for children and families, and interactive products

Planeta Junior and DeAPlaneta, both Planeta/De Agostini Group companies, are coming together under the brand DeAPlaneta Entertainment. This merger of the two companies is due to a strategic reorganisation that aims to consolidate their leadership in the entertainment segment, to articulate their business model more efficiently and to be more agile in order to respond to the new needs of a global, multi-channel market. Its activity will be focused on three main areas: fiction content, content for children and families, and interactive products.  

This merger responds to the transformation processes in the entertainment sector where the boundaries between audiences and genres have blurred, where global markets are being served and where companies tend to adopt business models that promote a direct relationship with their audience. 

“The entertainment industry is a growing and constantly changing sector. DeAPlaneta Entertaiment is a company prepared to compete in international markets with a global concept", states Ignacio Segura, CEO of DeAPlaneta Entertaiment. "Nowadays, it is necessary to move towards a new business model that involves diversification, finding new ways to meet the needs of users, occupying solid positions at more points in the value chain and being big. With this merger we will become a more competitive player".  

DeAPlaneta Entertaiment will continue to focus on the production or distribution of quality content with memorable stories to excite all kinds of audiences beyond traditional screens. Nowadays, users are looking for liquid experiences (audiovisual, physical and digital) that combine creativity, technology and innovation.

The new company brings together more than 20 years of experience producing and distributing content with a global reach. From fiction and animated films and series and licensed products to live shows, video game competitions and, more recently, NFT development and presence in the metaverse. 

DeAPlaneta Entertainment has had numerous successes in the different entertainment sectors, including the release of the popular titles "The Physician", the "Saw" saga and the Oscar-winning "The King's Speech", "12 Years a Slave", and "The Pianist" in Spanish cinemas, as well as the creation of TV series such as "Ana Tramel. The Game". 

For children and family audiences, DeAPlaneta Entertainment manages and produces series such as "Miraculous Ladybug", "Milo", "Gormiti", "Heidi" and "Maya the Bee", generating different audiovisual content and licensed products for audiences all over the world. 

In the interactive arena, the company continues to expand and explore new areas, and has organised high-profile events such as the eCopa RFEF and the national FIFA 21 benchmark tournament, with the support of the Royal Spanish Football Federation.  

• The new structure will help to consolidate their leadership in the entertainment sector 
• DeAPlaneta Entertainment is structured around three strategic areas: fiction content, content for children and families, and interactive products

Planeta Junior and DeAPlaneta, both Planeta/De Agostini Group companies, are coming together under the brand DeAPlaneta Entertainment. This merger of the two companies is due to a strategic reorganisation that aims to consolidate their leadership in the entertainment segment, to articulate their business model more efficiently and to be more agile in order to respond to the new needs of a global, multi-channel market. Its activity will be focused on three main areas: fiction content, content for children and families, and interactive products.  

This merger responds to the transformation processes in the entertainment sector where the boundaries between audiences and genres have blurred, where global markets are being served and where companies tend to adopt business models that promote a direct relationship with their audience. 

“The entertainment industry is a growing and constantly changing sector. DeAPlaneta Entertaiment is a company prepared to compete in international markets with a global concept", states Ignacio Segura, CEO of DeAPlaneta Entertaiment. "Nowadays, it is necessary to move towards a new business model that involves diversification, finding new ways to meet the needs of users, occupying solid positions at more points in the value chain and being big. With this merger we will become a more competitive player".  

DeAPlaneta Entertaiment will continue to focus on the production or distribution of quality content with memorable stories to excite all kinds of audiences beyond traditional screens. Nowadays, users are looking for liquid experiences (audiovisual, physical and digital) that combine creativity, technology and innovation.

The new company brings together more than 20 years of experience producing and distributing content with a global reach. From fiction and animated films and series and licensed products to live shows, video game competitions and, more recently, NFT development and presence in the metaverse. 

DeAPlaneta Entertainment has had numerous successes in the different entertainment sectors, including the release of the popular titles "The Physician", the "Saw" saga and the Oscar-winning "The King's Speech", "12 Years a Slave", and "The Pianist" in Spanish cinemas, as well as the creation of TV series such as "Ana Tramel. The Game". 

For children and family audiences, DeAPlaneta Entertainment manages and produces series such as "Miraculous Ladybug", "Milo", "Gormiti", "Heidi" and "Maya the Bee", generating different audiovisual content and licensed products for audiences all over the world. 

In the interactive arena, the company continues to expand and explore new areas, and has organised high-profile events such as the eCopa RFEF and the national FIFA 21 benchmark tournament, with the support of the Royal Spanish Football Federation.  

• The new structure will help to consolidate their leadership in the entertainment sector 
• DeAPlaneta Entertainment is structured around three strategic areas: fiction content, content for children and families, and interactive products

Planeta Junior and DeAPlaneta, both Planeta/De Agostini Group companies, are coming together under the brand DeAPlaneta Entertainment. This merger of the two companies is due to a strategic reorganisation that aims to consolidate their leadership in the entertainment segment, to articulate their business model more efficiently and to be more agile in order to respond to the new needs of a global, multi-channel market. Its activity will be focused on three main areas: fiction content, content for children and families, and interactive products.  

This merger responds to the transformation processes in the entertainment sector where the boundaries between audiences and genres have blurred, where global markets are being served and where companies tend to adopt business models that promote a direct relationship with their audience. 

“The entertainment industry is a growing and constantly changing sector. DeAPlaneta Entertaiment is a company prepared to compete in international markets with a global concept", states Ignacio Segura, CEO of DeAPlaneta Entertaiment. "Nowadays, it is necessary to move towards a new business model that involves diversification, finding new ways to meet the needs of users, occupying solid positions at more points in the value chain and being big. With this merger we will become a more competitive player".  

DeAPlaneta Entertaiment will continue to focus on the production or distribution of quality content with memorable stories to excite all kinds of audiences beyond traditional screens. Nowadays, users are looking for liquid experiences (audiovisual, physical and digital) that combine creativity, technology and innovation.

The new company brings together more than 20 years of experience producing and distributing content with a global reach. From fiction and animated films and series and licensed products to live shows, video game competitions and, more recently, NFT development and presence in the metaverse. 

DeAPlaneta Entertainment has had numerous successes in the different entertainment sectors, including the release of the popular titles "The Physician", the "Saw" saga and the Oscar-winning "The King's Speech", "12 Years a Slave", and "The Pianist" in Spanish cinemas, as well as the creation of TV series such as "Ana Tramel. The Game". 

For children and family audiences, DeAPlaneta Entertainment manages and produces series such as "Miraculous Ladybug", "Milo", "Gormiti", "Heidi" and "Maya the Bee", generating different audiovisual content and licensed products for audiences all over the world. 

In the interactive arena, the company continues to expand and explore new areas, and has organised high-profile events such as the eCopa RFEF and the national FIFA 21 benchmark tournament, with the support of the Royal Spanish Football Federation.