• La nouvelle structure permettra de consolider son leadership dans le secteur du divertissement 
• DeAPlaneta Entertainment s'articule autour de trois domaines stratégiques : contenus de fiction, contenus pour enfants et familles, et produits interactifs

Planeta Junior et DeAPlaneta, deux entreprises du Grupo Planeta/De Agostini, intègrent la marque DeAPlaneta Entertainment. Cette intégration des deux sociétés obéit à une réorganisation stratégique qui a pour objectif de consolider leur leadership dans le segment du divertissement, d'articuler d'une manière plus efficace le modèle d'entreprise et de disposer de plus de souplesse pour répondre aux nouveaux besoins d'un marché mondial et omnicanal. Son activité sera axée sur trois grands domaines : les contenus de fiction, les contenus pour les enfants et les familles, et les produits interactifs.  

Cette intégration répond aux processus de transformation du secteur du divertissement où les frontières entre les publics et les genres sont de plus en plus minces, où l'on travaille sur des marchés mondiaux et où les sociétés ont tendance à adopter des modèles d'entreprise qui prônent la relation directe avec leur public. 

« L'industrie du divertissement est un secteur en croissance et en constante évolution. DeAPlaneta Entertainment est une entreprise en mesure de soutenir la concurrence sur les marchés internationaux avec une approche globale », affirme Ignacio Segura, Directeur général de DeAPlaneta Entertainment. « Actuellement, il est nécessaire d'évoluer vers un nouveau modèle d'entreprise qui passe par la diversification, par le fait de trouver de nouvelles manières de répondre aux besoins des utilisateurs, par l'occupation de postes solides à davantage de points de la chaîne de valeur et par le fait d'avoir une taille pertinente. Avec cette intégration, nous deviendrons un acteur plus compétitif. »  

DeAPlaneta Entertainment va continuer à miser sur la production ou la distribution de contenus de qualité avec des histoires mémorables pour émouvoir tout type de publics au-delà des écrans traditionnels. Actuellement, l'utilisateur cherche à avoir des expériences liquides (audiovisuelles, physiques et numériques) qui combinent créativité, technologie et innovation. 

La nouvelle entreprise est riche d'une expérience de plus de 20 ans dans la production et la distribution de contenus de portée mondiale. Des films et séries de fiction et d'animation, en passant par des produits sous licence jusqu'à des spectacles en direct, des compétitions de jeux vidéo et, plus récemment, le développement de NFT et la présence sur le métavers. 

DeAPlaneta Entertainment a connu de nombreux succès dans les différents secteurs du divertissement, notamment la présentation dans des cinémas espagnols des titres populaires L'Oracle, la saga Saw et des oscarisés Le Discours d'un Roi, Twelve Years A Slave et Le pianiste, ainsi que la création de séries pour la télévision comme Ana Tramel. El Juego.

Pour le jeune public et le public familial, DeAPlaneta Entertainment gère et produit des séries telles que Miraculous Ladybug, Milo, Gormiti, Heidi ou Maya l'abeille en générant différents contenus audiovisuels et un produit sous licence pour des publics du monde entier. 

Dans le domaine de l'interactif, la société poursuit son développement et explore de nouveaux terrain. Elle a organisé des événements très importants tels que l'eCopa RFEF, le tournoi national de référence de la FIFA 21, avec le soutien de la Fédération royale espagnole de football.  
 

• The new structure will help to consolidate their leadership in the entertainment sector 
• DeAPlaneta Entertainment is structured around three strategic areas: fiction content, content for children and families, and interactive products

Planeta Junior and DeAPlaneta, both Planeta/De Agostini Group companies, are coming together under the brand DeAPlaneta Entertainment. This merger of the two companies is due to a strategic reorganisation that aims to consolidate their leadership in the entertainment segment, to articulate their business model more efficiently and to be more agile in order to respond to the new needs of a global, multi-channel market. Its activity will be focused on three main areas: fiction content, content for children and families, and interactive products.  

This merger responds to the transformation processes in the entertainment sector where the boundaries between audiences and genres have blurred, where global markets are being served and where companies tend to adopt business models that promote a direct relationship with their audience. 

“The entertainment industry is a growing and constantly changing sector. DeAPlaneta Entertaiment is a company prepared to compete in international markets with a global concept", states Ignacio Segura, CEO of DeAPlaneta Entertaiment. "Nowadays, it is necessary to move towards a new business model that involves diversification, finding new ways to meet the needs of users, occupying solid positions at more points in the value chain and being big. With this merger we will become a more competitive player".  

DeAPlaneta Entertaiment will continue to focus on the production or distribution of quality content with memorable stories to excite all kinds of audiences beyond traditional screens. Nowadays, users are looking for liquid experiences (audiovisual, physical and digital) that combine creativity, technology and innovation.

The new company brings together more than 20 years of experience producing and distributing content with a global reach. From fiction and animated films and series and licensed products to live shows, video game competitions and, more recently, NFT development and presence in the metaverse. 

DeAPlaneta Entertainment has had numerous successes in the different entertainment sectors, including the release of the popular titles "The Physician", the "Saw" saga and the Oscar-winning "The King's Speech", "12 Years a Slave", and "The Pianist" in Spanish cinemas, as well as the creation of TV series such as "Ana Tramel. The Game". 

For children and family audiences, DeAPlaneta Entertainment manages and produces series such as "Miraculous Ladybug", "Milo", "Gormiti", "Heidi" and "Maya the Bee", generating different audiovisual content and licensed products for audiences all over the world. 

In the interactive arena, the company continues to expand and explore new areas, and has organised high-profile events such as the eCopa RFEF and the national FIFA 21 benchmark tournament, with the support of the Royal Spanish Football Federation.  

• The new structure will help to consolidate their leadership in the entertainment sector 
• DeAPlaneta Entertainment is structured around three strategic areas: fiction content, content for children and families, and interactive products

Planeta Junior and DeAPlaneta, both Planeta/De Agostini Group companies, are coming together under the brand DeAPlaneta Entertainment. This merger of the two companies is due to a strategic reorganisation that aims to consolidate their leadership in the entertainment segment, to articulate their business model more efficiently and to be more agile in order to respond to the new needs of a global, multi-channel market. Its activity will be focused on three main areas: fiction content, content for children and families, and interactive products.  

This merger responds to the transformation processes in the entertainment sector where the boundaries between audiences and genres have blurred, where global markets are being served and where companies tend to adopt business models that promote a direct relationship with their audience. 

“The entertainment industry is a growing and constantly changing sector. DeAPlaneta Entertaiment is a company prepared to compete in international markets with a global concept", states Ignacio Segura, CEO of DeAPlaneta Entertaiment. "Nowadays, it is necessary to move towards a new business model that involves diversification, finding new ways to meet the needs of users, occupying solid positions at more points in the value chain and being big. With this merger we will become a more competitive player".  

DeAPlaneta Entertaiment will continue to focus on the production or distribution of quality content with memorable stories to excite all kinds of audiences beyond traditional screens. Nowadays, users are looking for liquid experiences (audiovisual, physical and digital) that combine creativity, technology and innovation.

The new company brings together more than 20 years of experience producing and distributing content with a global reach. From fiction and animated films and series and licensed products to live shows, video game competitions and, more recently, NFT development and presence in the metaverse. 

DeAPlaneta Entertainment has had numerous successes in the different entertainment sectors, including the release of the popular titles "The Physician", the "Saw" saga and the Oscar-winning "The King's Speech", "12 Years a Slave", and "The Pianist" in Spanish cinemas, as well as the creation of TV series such as "Ana Tramel. The Game". 

For children and family audiences, DeAPlaneta Entertainment manages and produces series such as "Miraculous Ladybug", "Milo", "Gormiti", "Heidi" and "Maya the Bee", generating different audiovisual content and licensed products for audiences all over the world. 

In the interactive arena, the company continues to expand and explore new areas, and has organised high-profile events such as the eCopa RFEF and the national FIFA 21 benchmark tournament, with the support of the Royal Spanish Football Federation.  

• The new structure will help to consolidate their leadership in the entertainment sector 
• DeAPlaneta Entertainment is structured around three strategic areas: fiction content, content for children and families, and interactive products

Planeta Junior and DeAPlaneta, both Planeta/De Agostini Group companies, are coming together under the brand DeAPlaneta Entertainment. This merger of the two companies is due to a strategic reorganisation that aims to consolidate their leadership in the entertainment segment, to articulate their business model more efficiently and to be more agile in order to respond to the new needs of a global, multi-channel market. Its activity will be focused on three main areas: fiction content, content for children and families, and interactive products.  

This merger responds to the transformation processes in the entertainment sector where the boundaries between audiences and genres have blurred, where global markets are being served and where companies tend to adopt business models that promote a direct relationship with their audience. 

“The entertainment industry is a growing and constantly changing sector. DeAPlaneta Entertaiment is a company prepared to compete in international markets with a global concept", states Ignacio Segura, CEO of DeAPlaneta Entertaiment. "Nowadays, it is necessary to move towards a new business model that involves diversification, finding new ways to meet the needs of users, occupying solid positions at more points in the value chain and being big. With this merger we will become a more competitive player".  

DeAPlaneta Entertaiment will continue to focus on the production or distribution of quality content with memorable stories to excite all kinds of audiences beyond traditional screens. Nowadays, users are looking for liquid experiences (audiovisual, physical and digital) that combine creativity, technology and innovation.

The new company brings together more than 20 years of experience producing and distributing content with a global reach. From fiction and animated films and series and licensed products to live shows, video game competitions and, more recently, NFT development and presence in the metaverse. 

DeAPlaneta Entertainment has had numerous successes in the different entertainment sectors, including the release of the popular titles "The Physician", the "Saw" saga and the Oscar-winning "The King's Speech", "12 Years a Slave", and "The Pianist" in Spanish cinemas, as well as the creation of TV series such as "Ana Tramel. The Game". 

For children and family audiences, DeAPlaneta Entertainment manages and produces series such as "Miraculous Ladybug", "Milo", "Gormiti", "Heidi" and "Maya the Bee", generating different audiovisual content and licensed products for audiences all over the world. 

In the interactive arena, the company continues to expand and explore new areas, and has organised high-profile events such as the eCopa RFEF and the national FIFA 21 benchmark tournament, with the support of the Royal Spanish Football Federation.