• La nuova struttura aiuterà a consolidare la sua leadership nel settore dell'intrattenimento 
• DeAPlaneta Entertaiment si articola intorno a tre aree strategiche: contenuti di fiction, contenuti per bambini e famiglie e prodotti interattivi

Planeta Junior e DeAPlaneta, entrambe aziende del Gruppo Planeta/De Agostini, si uniscono sotto il marchio DeAPlaneta Entertainment. L'integrazione delle due aziende è il frutto di una reorganizzazione strategica che ha l'obiettivo di consolidare la leadership nel settore dell'intrattenimento, articolare in modo più efficace il modello di business e disporre di maggiore agilità per rispondere alle nuove necessità di un mercato globale e omnicanale. La sua attività si svilupperà in tre grandi aree: i contenuti di fiction, i contenuti per bambini e famiglie e i prodotti interattivi.  

Tale integrazione risponde ai processi di trasformazione del settore dell'intrattenimento, in cui i confini tra i pubblici e i generi sono sempre più sfumati, in cui si lavora in mercati globali e in cui le aziende tendono ad adottare modelli di business che promuovono la relazione diretta con il pubblico. 

“L'industria dell'intrattenimento è un settore in crescita e in continua evoluzione. DeAPlaneta Entertainment è un'azienda preparata per competere nei mercati internazionali con una concezione globale”, afferma Ignacio Segura, Direttore Generale di DeAPlaneta Entertainment. “Al giorno d'oggi, è necessario seguire un modello di business basato sulla diversificazione, sul trovare nuovi modi per soddisfare le esigenze degli utenti, occupare posizioni solide in più punti della catena di valore e avere una dimensione rilevante. Con questa integrazione, avremo una posizione più competitiva.”.  

DeAPlaneta Entertainment continuerà a puntare sulla produzione e distribuzione di contenuti di qualità, con storie memorabili per emozionare ogni tipo di pubblico, ben oltre gli schermi tradizionali. Attualmente, l'utente cerca esperienze liquide (audiovisive, fisiche e digitali) che combinano creatività, tecnologia e innovazione. 
La nuova azienda vanta un'esperienza di oltre 20 anni nella produzione e distribuzione di contenuti di portata mondiale. Da film e serie di fiction e animazione, a prodotti con licenza fino a spettacoli dal vivo, tornei di videogiochi e, più recentemente, sviluppo di NFT e presenza nel metaverso. 

DeAPlaneta Entertainment ha collezionato numerosi successi nei diversi settori dell'intrattenimento, tra cui l'uscita nei cinema spagnoli di titoli famosi come Medicus, la saga di Saw e di film vincitori di premi Oscar come Il discorso del re, 12 anni schiavo e Il pianista, così come la creazione di serie TV come ANA. all in.
Per il pubblico dei più piccoli e per le famiglie, DeAPlaneta Entertainment gestisce e produce serie come Miraculous, Milo, Gormiti, Heidi o L'ape Maia, dando vita a diversi contenuti audiovisivi e prodotti con licenza per spettatori di tutto il mondo. 

Nel settore interattivo, l'azienda continua a epandersi e a esplorare nuovi territori. Ha organizzato eventi importanti come la eCopa RFEF, il torneo nazionale di riferimento di FIFA 21, con il supporto della Reale Federazione Spagnola di Calci

• The new structure will help to consolidate their leadership in the entertainment sector 
• DeAPlaneta Entertainment is structured around three strategic areas: fiction content, content for children and families, and interactive products

Planeta Junior and DeAPlaneta, both Planeta/De Agostini Group companies, are coming together under the brand DeAPlaneta Entertainment. This merger of the two companies is due to a strategic reorganisation that aims to consolidate their leadership in the entertainment segment, to articulate their business model more efficiently and to be more agile in order to respond to the new needs of a global, multi-channel market. Its activity will be focused on three main areas: fiction content, content for children and families, and interactive products.  

This merger responds to the transformation processes in the entertainment sector where the boundaries between audiences and genres have blurred, where global markets are being served and where companies tend to adopt business models that promote a direct relationship with their audience. 

“The entertainment industry is a growing and constantly changing sector. DeAPlaneta Entertaiment is a company prepared to compete in international markets with a global concept", states Ignacio Segura, CEO of DeAPlaneta Entertaiment. "Nowadays, it is necessary to move towards a new business model that involves diversification, finding new ways to meet the needs of users, occupying solid positions at more points in the value chain and being big. With this merger we will become a more competitive player".  

DeAPlaneta Entertaiment will continue to focus on the production or distribution of quality content with memorable stories to excite all kinds of audiences beyond traditional screens. Nowadays, users are looking for liquid experiences (audiovisual, physical and digital) that combine creativity, technology and innovation.

The new company brings together more than 20 years of experience producing and distributing content with a global reach. From fiction and animated films and series and licensed products to live shows, video game competitions and, more recently, NFT development and presence in the metaverse. 

DeAPlaneta Entertainment has had numerous successes in the different entertainment sectors, including the release of the popular titles "The Physician", the "Saw" saga and the Oscar-winning "The King's Speech", "12 Years a Slave", and "The Pianist" in Spanish cinemas, as well as the creation of TV series such as "Ana Tramel. The Game". 

For children and family audiences, DeAPlaneta Entertainment manages and produces series such as "Miraculous Ladybug", "Milo", "Gormiti", "Heidi" and "Maya the Bee", generating different audiovisual content and licensed products for audiences all over the world. 

In the interactive arena, the company continues to expand and explore new areas, and has organised high-profile events such as the eCopa RFEF and the national FIFA 21 benchmark tournament, with the support of the Royal Spanish Football Federation.  

• The new structure will help to consolidate their leadership in the entertainment sector 
• DeAPlaneta Entertainment is structured around three strategic areas: fiction content, content for children and families, and interactive products

Planeta Junior and DeAPlaneta, both Planeta/De Agostini Group companies, are coming together under the brand DeAPlaneta Entertainment. This merger of the two companies is due to a strategic reorganisation that aims to consolidate their leadership in the entertainment segment, to articulate their business model more efficiently and to be more agile in order to respond to the new needs of a global, multi-channel market. Its activity will be focused on three main areas: fiction content, content for children and families, and interactive products.  

This merger responds to the transformation processes in the entertainment sector where the boundaries between audiences and genres have blurred, where global markets are being served and where companies tend to adopt business models that promote a direct relationship with their audience. 

“The entertainment industry is a growing and constantly changing sector. DeAPlaneta Entertaiment is a company prepared to compete in international markets with a global concept", states Ignacio Segura, CEO of DeAPlaneta Entertaiment. "Nowadays, it is necessary to move towards a new business model that involves diversification, finding new ways to meet the needs of users, occupying solid positions at more points in the value chain and being big. With this merger we will become a more competitive player".  

DeAPlaneta Entertaiment will continue to focus on the production or distribution of quality content with memorable stories to excite all kinds of audiences beyond traditional screens. Nowadays, users are looking for liquid experiences (audiovisual, physical and digital) that combine creativity, technology and innovation.

The new company brings together more than 20 years of experience producing and distributing content with a global reach. From fiction and animated films and series and licensed products to live shows, video game competitions and, more recently, NFT development and presence in the metaverse. 

DeAPlaneta Entertainment has had numerous successes in the different entertainment sectors, including the release of the popular titles "The Physician", the "Saw" saga and the Oscar-winning "The King's Speech", "12 Years a Slave", and "The Pianist" in Spanish cinemas, as well as the creation of TV series such as "Ana Tramel. The Game". 

For children and family audiences, DeAPlaneta Entertainment manages and produces series such as "Miraculous Ladybug", "Milo", "Gormiti", "Heidi" and "Maya the Bee", generating different audiovisual content and licensed products for audiences all over the world. 

In the interactive arena, the company continues to expand and explore new areas, and has organised high-profile events such as the eCopa RFEF and the national FIFA 21 benchmark tournament, with the support of the Royal Spanish Football Federation.  

• The new structure will help to consolidate their leadership in the entertainment sector 
• DeAPlaneta Entertainment is structured around three strategic areas: fiction content, content for children and families, and interactive products

Planeta Junior and DeAPlaneta, both Planeta/De Agostini Group companies, are coming together under the brand DeAPlaneta Entertainment. This merger of the two companies is due to a strategic reorganisation that aims to consolidate their leadership in the entertainment segment, to articulate their business model more efficiently and to be more agile in order to respond to the new needs of a global, multi-channel market. Its activity will be focused on three main areas: fiction content, content for children and families, and interactive products.  

This merger responds to the transformation processes in the entertainment sector where the boundaries between audiences and genres have blurred, where global markets are being served and where companies tend to adopt business models that promote a direct relationship with their audience. 

“The entertainment industry is a growing and constantly changing sector. DeAPlaneta Entertaiment is a company prepared to compete in international markets with a global concept", states Ignacio Segura, CEO of DeAPlaneta Entertaiment. "Nowadays, it is necessary to move towards a new business model that involves diversification, finding new ways to meet the needs of users, occupying solid positions at more points in the value chain and being big. With this merger we will become a more competitive player".  

DeAPlaneta Entertaiment will continue to focus on the production or distribution of quality content with memorable stories to excite all kinds of audiences beyond traditional screens. Nowadays, users are looking for liquid experiences (audiovisual, physical and digital) that combine creativity, technology and innovation.

The new company brings together more than 20 years of experience producing and distributing content with a global reach. From fiction and animated films and series and licensed products to live shows, video game competitions and, more recently, NFT development and presence in the metaverse. 

DeAPlaneta Entertainment has had numerous successes in the different entertainment sectors, including the release of the popular titles "The Physician", the "Saw" saga and the Oscar-winning "The King's Speech", "12 Years a Slave", and "The Pianist" in Spanish cinemas, as well as the creation of TV series such as "Ana Tramel. The Game". 

For children and family audiences, DeAPlaneta Entertainment manages and produces series such as "Miraculous Ladybug", "Milo", "Gormiti", "Heidi" and "Maya the Bee", generating different audiovisual content and licensed products for audiences all over the world. 

In the interactive arena, the company continues to expand and explore new areas, and has organised high-profile events such as the eCopa RFEF and the national FIFA 21 benchmark tournament, with the support of the Royal Spanish Football Federation.